Competitor analysis in AI answers

See who the AI recommends in your market – and why. Competitor audits turn a lost answer into a concrete task.

The head-to-head comparison

Every analysis evaluates your brand and your one to five competitors using the same questions. The result is a fair comparison: Share of Voice, mentions and position sit side by side for every brand, broken down by AI provider and topic. In addition, KI.SO detects other brands that show up in the answers – often competitors that were not even on your radar yet.

Lost answers

The most revealing questions are those where a competitor is named and you are not. KI.SO lists these lost answers one by one, with the complete AI answer and the cited sources. So you see not only that you are losing, but on exactly which customer question.

Competitor audits: the why

An audit puts a single competitor under the microscope for a specific topic. KI.SO analyzes which content, structures and sources lead the AI to recommend that competitor in particular, and derives recommendations from it.

What content the competitor offers on this topic
Which external sources they are present in
How they are positioned and which strengths the AI highlights
What you can do, specifically, to catch up

Tracking your actions

Recommendations can be marked as implemented. These points in time appear as markers in your analysis history and in the AI traffic chart – so you can tell which action actually moved your visibility.

Frequently asked questions

How many competitor audits are included?

That depends on the plan: Starter includes 25 audits per month, Pro 250 and Agency 1,000. The Free plan does not include audits.

Do I need to know my competitors myself?

No. Autofill suggests competitors when you create the monitor, and the analysis additionally shows brands the AI names of its own accord.

Will the competitor find out about the analysis?

No. KI.SO evaluates publicly accessible AI answers and web content. There is no contact with the competitor.