Track your ChatGPT visibility

For many people, ChatGPT has become the first port of call for questions about products and providers. KI.SO measures whether your brand appears in those answers.

Is there a “ranking” in ChatGPT?

Not in the classic sense. ChatGPT does not show a list of results; it writes an answer and names a few providers in it. Your position can still be measured: how often you are named, in which place, with what sentiment, and how your share compares with the competition. That is exactly what KI.SO does.

How KI.SO queries ChatGPT

KI.SO asks the questions through the official OpenAI API with web search enabled and a country and region hint. The answers therefore match what ChatGPT returns for current, researched questions – including the source links. Your brand is not revealed to the model in the process, so the answer stays unbiased.

What influences ChatGPT recommendations

  • Presence in the sources that web search finds: comparison articles, directories, trade media, review portals
  • Clear, quotable statements on your own website – who you are, what you offer, for whom
  • Accessibility for OpenAI crawlers such as GPTBot and OAI-SearchBot in robots.txt
  • Consistent information on name, location and offering across all platforms

Comparison with other assistants

Doing well in ChatGPT does not automatically make you visible in Gemini or Perplexity – the systems use different search indexes. KI.SO shows the score per provider side by side, so you focus your efforts where the gap is largest.

Frequently asked questions

Which plan includes ChatGPT?

ChatGPT is included from the Starter plan upward. The free Free plan analyzes with Google Gemini.

Can't I just ask ChatGPT myself?

For a spot check, yes. For a reliable statement you need many questions, repeated measurements, a neutral context without your chat history and the comparison with competitors – KI.SO automates that.

Can I influence what ChatGPT says about my brand?

Indirectly. ChatGPT relies on web content. The more clearly and frequently correct information about your brand appears in good sources, the more reliably the model reproduces it.

Related topics

  • Google Gemini: How often does Google Gemini recommend your brand? KI.SO measures mentions, Share of Voice and cited sources in Gemini – even on the free Free plan.
  • Perplexity: Perplexity backs every answer with sources. KI.SO measures how often your brand is named and your website is cited – compared head to head with competitors.
  • AI visibility: Measure how often ChatGPT, Gemini and Perplexity recommend your brand. 30–100 real user questions per analysis and a visibility score from 0–100, per provider.